Bílkova 4 is not just a jewelry showroom. Janja is returning to private sales, as she believes this approach reflects the nature of her work. The Art Nouveau-style apartment with connected rooms will welcome its first visitors on April 2nd. Step into a world where art, design, and craftsmanship meet in perfect symbiosis. The studio will be open to the public during opening hours without the need for an appointment. We look forward to meeting you in person!
“My jewelry is a deeply personal matter and deserves an intimate sales experience. I believe in jewelry as a talisman—marking significant milestones and periods in our lives, or protecting us on our journey. The new showroom allows for a closer connection between me and the client.”
— Janja Prokić
The new showroom was designed to offer not only a more intimate and personal experience but also to be a place where clients can truly absorb the story of the brand and its collections. The interior was once again fully designed by Janja Prokić herself. Every detail bears her signature—from the jewelry itself, to the color of the walls and ceilings, to the furniture crafted from her own designs. Her custom pieces are complemented by iconic Vitra products by Eames, as well as items from other brands that share a similar philosophy of personal craftsmanship. Lighting by Bomma and custom-made chandeliers by Dechem Studio, created specifically for the showroom, complete the space like interior jewels. On the tables, Moser vases—made under the creative direction of Jan Plecháč—stand out.
In a broader sense, the new space also reflects a shift in the designer’s focus, as she hopes to concentrate more on custom jewelry.
“It’s an intimate connection with the client that I truly enjoy—I missed it. Lately, I’ve been lucky to work on some beautiful projects, and with the new studio, I hope to have more time for exactly this kind of work. Custom pieces require more of my time and full focus, which wasn’t possible with the boutique,” Janja explains.
The studio will continue to host exhibitions.
“I think the new studio could show how contemporary art interacts with interior space. It’s something different from visiting an exhibition. Living surrounded by art is a completely different experience,” she adds.
Presenting her jewelry in the context of fine art is essential for Janja—not only because she finds deep inspiration in art, but also because her work shares a meaningful overlap with it. Each of her pieces is born from a profound inner need to create something meaningful—it is never only an aesthetic object.
